For Time Inc's Ann Moore and Hearst's Cathy Black, no new titles, at least not print anyway
Published: Friday, April 20, 2007
| -LENN HINDSMANN The two panty wearing CEOs of two of the worlds most powerful magazine publishers have no plans to launch any new titles. Instead Ann Moore and Cathy Black will focus on building their company's internet offerings, via web videos and user generated content. The days off multi-million dollar launches and over the top launch parties, may be a thing of the past as more and more magazine publishers close print titles to focus on the web. But will these two women roll out winning web strategies? Each have already failed at new launches in print and the internet. Time Inc launched an online magazine geared toward young men called "Office Pirates" but the site folded after it failed to generate the kind of buzz Time Inc was hoping far. Hearst launched the well buzzed Talk Magazine back in 1999 but the buzz went away and the magazine died soon after. Will Time Inc and/or Hearst experience this again in their push to land a seat on the digital media train? ![]() In the history of US magazine launches, the high point may have been August 1999, when Tina Brown's Talk magazine debuted. Jointly owned by Miramax and Hearst Communications, Talk came into the world with an extravagant party in which Hollywood celebrities and former presidents took over the Statue of Liberty. Time and Hearst focus on new media, not new titles [FT via MSNBC] Labels: ANN_MOORE, CathyBlack, Digital_Media, Hearst, Magazine, TechMedia, TimeInc |



Comments on "For Time Inc's Ann Moore and Hearst's Cathy Black, no new titles, at least not print anyway"
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Anonymous said ... (12:32 PM) :
post a commentPanty-wearing CEOs? Wow, Lenn. Just...wow. It doesn't get more offensive than that. You're disgusting.