Call her the mayor of iVillage

-LENN HINDSMANN NBC Universal’s digital queen Beth Comstock may have the support of her bosses at GE and NBC but, some colleagues think she is in over her head. In usual GE/NBC practice, Comstock was handed a new title and duties even after an alleged less than stellar performance overseeing the media giant’s digital offerings under former CEO Bob Wright. According to Nielsen reports, iVillage Live, the spin off show of the popular website has fallen flat on its ass. The show is even said to be the subject of laughter among some insiders. Did NBC put the right person in charge of their digital strategy? Comstock comes from a marketing background with no previous digital media experience and is even in charge of NBC’s new $250 million investment fund. "People are beginning to question why she has been given so much responsibility relative to her performance," said one source close to the company. "The show is considered a laughingstock at the station level," said another source. "It's synergy at its worst." "iVillage is a steady build," said an NBC spokesman. "It's generating more revenue now than ever before." COMSTOCK'S LOAD [NYP]