Bud TV, Dud TV?

-LEN HINDSMANN We thought when Anheuser-Busch came up with the idea to launch BudTV they had all the right recipes for a successful online destination, you know beer, crazy ass videos and just all the things us men find amusing. But apparently the recipe wasn't as tasty as we thought. The traffic to the site has been in a nose dive due to its pain in the ass age verification process. Sure the site is being responsible in making sure visitors to the site are of age but at the end of the day, people just want to get in and out of your site, they don't want to feel like they are applying for credit or something. So what will Anheuser-Busch do to make the experience a little simpler? They may have to head back to the drawing board because that’s only part of the problem. In an earlier interview discussing last month's figures, Mr. Ponturo said the site's content -- a collection of mostly humor-driven digital shorts -- was still seeking a "wow factor," a breakout hit that would draw notice on YouTube and other viral video channels and bring visitors to Bud.TV. But that clearly hasn't happened; Bud.TV videos dropped into YouTube have generally been met with little interest, if their anemic number of views is any indication. Traffic Plummets at Struggling Bud.TV [Adage]