We don't want Men's Health Living

-Shomari Hines The Editors of Men's Health are convinced that men want a spin off title called Men's Health Living. Of course the new spin off will just be another magazine in the field but Men's Health Editor-In-Chief Dave Zinczenko really, really thinks the time is right for the new title. "To us, this is a natural extension of Men's Health's health because a well-managed life starts with a well-managed home," he said. "Just like Men's Health empowers men to seize control of their bodies, Men's Health Living will empower men to take control of their environment. The pages will drip with service but there will also be a lot of style, Mr. Zinczenko said. "If you look at the market it's absolutely ready for a first-of-its-kind magazine. You have major advertisers from LL Bean to Porsche getting into home design. Porsche is doing steak knives." Men's Health Living? Yup, Shelter for Your Abs [AdAge]