Private Investors to continue surfing into the media business on their fat wallets

-Shomari Hines The current obsession by private investors (PI) with the media industry is may get even greater this year according to a PricewaterhouseCoopers report. PI's were part of a brain busting $114.6 billion in deals back in 2006. Perhaps Tribune should have been part of that sum but they're still trying to figure out what to do with themselves. "We expect private equity buyers to pick up speed this year as funds continue raising record amounts of money and firms continue to invest in the E&M sector," said Thomas M. Rooney, Transaction Services leader of the U.S. Entertainment & Media Practice. "Factors such as continued technological convergence, shifting consumer content consumption and evolving technology will afford new opportunities for strategic acquisitions." PwC Sees Increased Activity By Private Equity Firms in Media Sector [WorldScreen]