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A nip and tuck for print edition of Time

Published: Monday, March 12, 2007

-Shomari Hines

Time Magazine is about to do something it hasn't done in years or ever for that matter. The company will roll out a slightly refreshed print edition this Friday with a nip, tuck and cut here and there. At 84 we think its long overdue, we just hope the changes take well because going under the knife at such an old age can be very risky. The New York Times gives us a run down on whats in, out and downsized.

In: A cleaner, simpler design, heavy on labels at the top of each page and the names of its columnists in World War II size type — the better to brand with.

Out: The last remnants of Time’s signature syntax, parodied by the humorist Wolcott Gibbs with his phrase, “Backward ran sentences until reeled the mind.” Richard Stengel, Time’s new managing editor, said the inverted syntax would vanish from the Milestones section, where it still crops up in obituaries, as in: “Died. Of pneumonia.”

With Redesign of Time, Sentences Run Forward [NYP]

Labels: Magazine, SHOMARIHINES, Time

Comments on "A nip and tuck for print edition of Time"

 

Anonymous Anonymous said ... (8:40 AM) : 

this is probably your hottest mock up cover ever. you guys really put time into your graphics.

 

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