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Myspace bringing out the bulls

Published: Wednesday, March 07, 2007

-Shomari Hines

Rupert Murdoch's Fox Interactive unit is looking good in the eyes of greedy investors thanks to that little website called Myspace. Peter Levinsohn we hope you're not taking credit for this though.


According to a report released on March 6 by Merrill Lynch, the firm anticipates that News Corp. will enjoy operating income growth in the double-digit realm over the next several years, outpacing several of the company’s peers - driven in large part by the surging ad prospects for MySpace. Up until recently, Merrill said it had not incorporated Fox Interactive Media (FIM) in its valuations, but based on the division’s recent performance, “we are now increasingly confident that News Corp. will be successful in monetizing its online presence,” says the report.

Merrill Bullish on Fox Interactive Media [Mediaweek]

Labels: Myspace, Newscorp, PeteLevinsohn, RupertMurdoch

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