Music Wire: Howie Schultz, newest music exec on the block

-Shomari Hines First Les Moonves added music mogul to his media mogul status, now coffee king Howard Schultz has officially added music mogul in the making to his kingly-ness. The Starbucks record label called Hear Music is really real and ex Beatle Paul McCartney is the first artist to sign on the coffee stained dotted lines. Does this mean McCartney will tour the world performing in Starbucks coffee shops? Not a bad idea if he is interested in getting close to fans and previewing some new music over a cup of joe. The McCartney announcement is another big step for Seattle-based Starbucks' attempts to spin part of its consumer appeal into the entertainment business. The coffeehouse chain already has produced and sold some albums, markets books, and helped develop a feature-length movie. McCartney signed to new Starbucks label [AP]