Looking Back: Where in the world would Disney be today if they did get swallowed by Comcast?

-Shomari Hines Remember back in 2004? The media industry thought it was going to have to digest yet another mega merger between cable giant Comcast and Entertainment giant Disney. The media blitz that always surrounds such rumored mergers was already in full swing with cover stories and none stop coverage in newspapers and on business TV shows. But it never happened? Was it because plans to merge got out too quick? Did Comcast CEO Brian Roberts do a Bob Pittman and do the cliche Businessweek cover? Or did Mike Eisner realize he was out of his mind? To be honest we have no idea why this was even thought about at all. A company like Disney should never sell out. Disney is truly an American institution that should be preserved and luckily a CEO is in place that is doing just that. Mike Eisner must have been really desperate, then again if we remember correctly, at that point we don't think Eisner had much choice as Roberts reportedly went over his head. We just had to touch back on this because we were wondering where would a Disney Comcast marriage be today. Comcast was only in it for the content and the content only. So where would that have left Disney? Would the Disney name even exist today? Below is a link to the Businessweek cover story that accompanied Brian Robert’s premature cover shot. Go back in time when we all thought Walt would come back from the dead only to die again, this time from terminal disappointment Mega Media Mergers: How Dangerous? [BusinessWeek Feb 2004 Issue]