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Hearst's Cathy Black may not have any web regrets but man is she playing catch up in a major way

Published: Thursday, March 08, 2007

-Shomari Hines

Hearst is jumping in the online video pool in a major way bringing plans to life that will see the roll out of 12 video sites, including TeenMag.com, Esquire.com, Seventeen.com and CosmoGirl.com, each with video players. Guess Cathy always had her digital plans ready to go, hence the remarkable fact that she has no web regrets.

According to Chuck Cordray, VP and general manager for Hearst Digital Media, the video content will be behind-the-scenes footage, red carpet video, product reviews and recipes. Cordray said the move to Maven was part of Hearst’s strategy to take back control of its Web presence as most of the company’s magazine sites have been hosted by NBC Universal’s iVillage.

Hearst to Launch 12 Video Sites [CM]

Labels: CathyBlack, Hearst, TechMedia

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