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Fast Company magazine in ad heaven

Published: Thursday, March 15, 2007

-Shomari Hines

Fast Company magazine is one of few magazines that is able to brag about ad page increases and bragging they are. They even stopped short of thank yous to the advertisers who made it all possible.

“During the last several months, fast company has seen a significant up tick in ad pages across many key categories because advertisers recognize the magazine as an effective way to reach affluent business professionals and influencers,” said Christine Osekoski, National Sales Director of fast company. “Clearly, our first quarter PIB performance demonstrates our clients’ confidence in the fast company brand and its ability to drive value and deliver on marketing goals.”

Full press release after the click

CONTINUED...


FAST COMPANY MAGAZINE SEES 9% AD PAGE GROWTH IN FIRST QUARTER,
AS MEASURED BY THE PUBLISHERS INFORMATION BUREAU


NEW YORK, March 15, 2007 – FAST COMPANY magazine today announced that its ad pages increased 9.1% in the first quarter of 2007 compared to the same period one year ago, according to The Publishers Information Bureau (PIB). Advertising categories in FAST COMPANY that delivered strong performances during the first quarter of 2007 included technology, automotive, and business services.

New advertisers that chose FAST COMPANY during the first quarter included RIM/Blackberry, HP PSG, HP IPG, the American Chemistry Council, Volkswagen Eos, Ford Fusion, and Harley Davidson.

“During the last several months, FAST COMPANY has seen a significant up tick in ad pages across many key categories because advertisers recognize the magazine as an effective way to reach affluent business professionals and influencers,” said Christine Osekoski, National Sales Director of FAST COMPANY. “Clearly, our first quarter PIB performance demonstrates our clients’ confidence in the FAST COMPANY brand and its ability to drive value and deliver on marketing goals.”

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.

FAST COMPANY, published 10 times per year, is a leading business magazine with a total circulation of 750,000.

Labels: FastCompany, Magazine, PRESS_RELEASE, SHOMARIHINES

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