Entertainment CEOs believe that 3D movies are about to take on a new life, if you're willing to pay for it

-NEIL YOSHIDA Michael Campbell, chairman and CEO of Regal Entertainment Group, said box office results from the handful of 3D films released so far convinced him of the "potential advantages for theaters, not just studios" in switching to digital projection systems that support modern 3D technology. Campbell told analysts at a Bank of America conference that audiences were willing to pay premium ticket prices for 3D films, and said they preferred them by a 2-to-1 margin. Could you imagine if porn film studios started releasing all their movies in 3D? Regal, DreamWorks CEOs see 3D transforming movies [Reuters]