The email diva dishes on how to avoid Getting Whitelisted

-Shomari Hines Some of us here have done our share of email marketing back when we were in the magazine circulation game. But now we're kinda disappointed that we never got the chance to call on Melinda Krueger -AKA- " The Email Diva" for advice during our efforts to get people to renew or subscribe to the publications we worked for. Luckily for Tristan Welch he may benefit from the wiseisms of Krueger on how to successfully spam people. With over 50,000 names on your list, you are reaching tens of thousands of companies. If you tried to contact each one and plead your case, it would be a never-ending, full-time job. What you should strive for, instead, is to get through the most commonly used email filters, like Spam Assassin and IronPort. You should also be concerned about your delivery through the major ISPs, since your B-to-C message is no doubt delivered to a large percentage of free email accounts. Getting Whitelisted [Email Insider - MediaPost]