Wonder if Ross Levinsohn would have made the same play?

-Shomari Hines Ross Levinsohn's cousin, Peter Levinsohn is getting all strategic at Fox Interactive Media. The company dropped some cash on Strategic Data Corporation (SDC), an Internet advertising technology company indicating that FIM wants to cut its share out of the Internet ad pie. But we have to ask. If Ross Levinsohn was still at the helm of FIM, would this deal have happened? Or would FIM still be busy settling Youtube under its umbrella instead? Then again Rupe probably wouldn't have dropped $1.6 Billion for a two year old company. According to FIM officials, SDC has built a proprietary technology that provides Web publishers with the ability to better optimize its ad campaigns. FIM says that once SDC’s technology has been incorporated into its network of sites, it will be able to deliver highly targeted display ads on MySpace, IGN, AskMen.com and other sites. Fox has been criticized in the past for its lack of targeting options, particularly on MySpace, where its users provide a wealth of personal information on the site while generating billions of page views each month. FIM Acquires Internet Ad Tech Company SDC [MediaWeek]