We can’t believe we’re about to say this but….

-Shomari Hines Remember last year when Tom Freston was still CEO of Viacom and we said their answer to Wall Street’s concerns would be to install MTV CEO Judy McGrath as President? Well we abandoned that talk when Freston was shit canned by Grandpa Sumner. However we won’t lie, even after he left we talked her up as the future leader of Viacom, but we abandoned that too. Over the past few months we have been doing some serious thinking about Viacom and what the company needs to get back in the good graces of Wall Street. We couldn’t quite put our finger on it. We asked should they buy someone, or spin off the MTV unit? We just couldn’t think of a solution to Viacom’s current woes. Then it hit us. What does Wall Street like? A CEO who plays on their terms right? A CEO who can talk up his company and not afraid to take chances and who can find and develop new revenue sources right? Then we asked ourselves, but who would fit into this mold? Who is Wall Street loving right now? And then BOOM! It hit us again. The man who fits into this mold and linked to Viacom is the man we love to hate, Les “Love Boat” Moonves. MORE.... We can’t really say that splitting Viacom in two was a big mistake because, CBS is doing well and is making some serious moves under Moonves’ leadership. But Viacom has dragged its ass since the break up a year ago. The company hasn’t made any major moves to mention except a truck load of layoffs. Current Viacom CEO Phil Dauman is just some guy in a suite who got Tom Freston’s job and is close to Sumner Redstone. The only reason Dauman is CEO is because Sumner probably couldn’t land someone else in time for his termination of Freston. In a scenario we know may not happen, but it isn’t impossible, Les Moonves should lead both Viacom and CBS the same way Carlos Ghosn runs Nissan and Renault. He would spend less time with his hot wife Julie Chen Moonves but we think Les could knock it out the park. You know what, maybe for Viacom the best thing is to get back with CBS and name the new company Viacom CBS and install Moonves as king. Is this possible? We think so. Would Moonves jump on it? Only Moonves knows. -Shomari Hines