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New media bosses weigh in on What the media world will look like in 2012

Published: Friday, February 09, 2007

Ever wonder what the media world will look like in a few years? Who will be around, who wont, Which companies will still be in business? What new ways will big media utilize to shove their content down our throats? Well at the recent WeMedia conference in Miami, the whois who of new media shared their predictions with those in attendance, but we have to say some of it is already happening, but you know how these guys are. They like to tell themselves they just came up with it.



What will the media world look like in 2012?
Ian Rowe said that in 2012, MTV will have a very different relationship with its audience. Right now, MTV decides which programmes to show and when to show them, but in 2012 there might not be long-form content. "They want short form content when they want it on their device of choice . We're going to have a lot more input from young people in terms of the creative process." But it's exciting that people have platforms that empower them to speak out.

We have no idea what the image above has to do with this post at all.

WeMedia conference, Miami [Guardian]

Labels: BigMedia, CONFERENCES, TechMedia

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