Jeff Immelt will do anything to make GE cool

Even owning a hot media company like NBC Universal, with it's TV networks, Keith Olbermann, Universal Pictures and theme parks isn't cool enough for GE boss Jeff Immelt. Immelt wants to attract what he calls a new generation of youthful consumers, and he plans to do that by slapping the GE logo on digital cameras and printers. The consumer electronics sector isn't something GE is known for or should enter, for one reason and one reason only. GE is too old and has been around for decades way before the youthful consumers they are now trying to grab. Some of them probably don't even know what GE is, and if they do its because they saw it on their mom's washing machine and/or refrigerator. Why would you buy a camera from GE over a camera from a Sony, or a Cannon? Guess this is part of Jeff's plan to find new money from anywhere he can. However we think this one may be too much of a close gamble. Is GE about to walk on thin ice? [Business Wire Daily]