Is Gawker looking to get into the woman business?

Could the post below from Gawker be a hint that Nick Denton and company are getting into the woman business with a new blog geared 100% towards the female gender? Gawker is looking for a writer with a strong obsession with women's magazines to work on various and sundry projects, the particular details of which may be revealed at some date in the mid- to far-future. This is a full-time job that pays accordingly. You should be based in New York City and ready to start more or less immediately. Gawker Help-Wanted: Come Work With Us! [Gawker]