HearSay: Viacom continues game of catch up with yet another web buy?

Our friends at DealBreaker are reporting that Viacom agents are in London negotiating the purchase of LastFM, the London based "online social music network" These poor bastards still making up for their biggest Internet slip up. Viacom has been reportedly looking to expand its online presence. Reports have claimed that Viacom executives were disappointed that they did not pickup YouTube. LastFM recently signed a deal with Warner Music Group giving the internet radio station the rights to play WMG's entire music catalog. Shortly before YouTube signed its deal to be acquired by Google, the video sharing network signed several rights deals with video content owners. There has been some speculation that LastFM's recent dealmaking might have cleared the way for an acquisition by a larger media or internet company. Things just keep slipping through Viacom's fingers. They regret missing out on Youtube huh? So that explains their recent bitching that the website remove Viacom content. The Rumor Mill: LastFM Being Picked Up By Viacom [DealBreaker]