Headline Screenshot: We thought this reached the status of fact like over a year ago

We were under the impression that media companies were already spending the bulk of their ad/marketing budgets attracting eyeballs via new media vehicles such as, the Internet, video games, mobile, blah blah blah blah! Guess we were wrong or something. Nearly 90 percent of all companies polled in a new study will use part of their marketing budgets to advertise in video games, virtual communities or other new media.The survey by the American Advertising Federation underscores the shift in advertising spending away from television, magazines and, particularly, newspapers, which have suffered badly from declining circulation as more media choices have become available. Concluding that "traditionally staid media categories are in need of innovation if they are to remain competitive," the study found that 73 percent of the executives interviewed planned to spend up to one-fifth of their budgets on new media. Most advertisers now spending on new media: survey [Reuters]