OFF BEAT: We can't believe we're doing this, but Memo Pad analyzes Perez Hilton's daily traffic

Celeb blogger Mario Lavandeira, aka Perez Hilton is not only known for his amateur art work on celeb photos and hosting parties, he is also known for talking about his website's traffic. He says that his site gets more visitors (3.97 million) in a day than print celebrity rags has readers in a week. However Memo Pad attempts to drill holes into that claim. Well, it depends on how you define "readers." The statement is true only if one were to count them by paid circulation (and assume that the nearly 4 million high is typical — or even accurate). People's paid circulation adds up to 3.8 million, but that's hardly an indication of the magazine's overall readership. MRI numbers are a more common, if relatively unscientific, method of counting how many people actually read a magazine, since its polls count those who say they saw an issue, not just subscribers or newsstand buyers. Even if perezhilton.com were to receive 4 million hits a day, it still wouldn't dent People's most recent MRI figure of 41.5 million. (Star's MRI readership is 10.5 million, while Us Weekly is at just over 11 million, spokeswomen for the magazines said). Count The Ways ... Digital Facelift ... Ride The Wave [Memo Pad]