Now Time Inc wants to get all health conscious and shit

It seems like the good old folks at Time Inc are pulling ideas out of a magic hat now that they're traveling a little lighter these days. First CEO Ann Moore revealed that they are going to be fluffing up some of their web offerings like People.com and RealSimple. Now there is talk about a possible health & wellness web portal. Guess when Ann got word of her former boss Steve Case's new health portal she felt inspired. If all goes well with focus group results that Time Inc. Chairman and Chief Executive Officer Ann Moore will review at the end of this week, the next major launch from the world's largest magazine company could be a Web-only health and wellness portal. The site would likely go up at the health.com URL the company owns through its Birmingham (Ala.)-based magazine Health. It would be a slightly unusual move for Time Inc. in that the proposed Web site will pull together material from other Time Warner brands (Moore mentioned the potential involvement of CNN's chief medical correspondent Dr. Sanjay Gupta), although Time Inc.'s business magazines are joined together with CNN at the company's CNNMoney.com site. Time Inc. Executive Editor Scott Mowbray is among those currently working on the site. Time Inc. Mulls Health Portal [BusinessWeek]