The media world's answer to the Cannes Lions International Advertising Festival

C Squared Communications CEO Charlie Crowe is taking his media festival on the road this year. This will no doubt be another reason for media bigs to compare dick sizes and soak up some sun. "Our primary targets are the people who motivate media buying and media creativity and innovation," he said. "Our secondary targets are creatives -- they have their place in the sun -- although we do acknowledge that it is important to reflect the business properly, so some senior creative heads will be on the conference platform." Mr. Crowe thinks it's about time media had its own place in the sun -- if not beach-side, then canal-side. In 2005, he started Cream in the belief that "media companies needed to be more creative in how they use their client's money and to differentiate themselves on the basis of quality and creativity." C Squared Launches Venice Festival of Media [Ad Age]