John Malone's New Challenge, Making Direct TV Hot

So John Malone took Rupert Murdoch's bait and settled with taking over Direct TV in exchange for his once threatening stake in News Corp. But the real challenge for the media investor is finding new content for the satellite giant, and maybe applying the technology that allows DTV subscribers to order a pay per view movie when they want instead of having to wait for a fucking start time. OK we went off track a bit right there. Anyway Malone may have found his answer in CableVision's Rainbow Media Holdings. Liberty Media Chairman John Malone is in preliminary talks to acquire Cablevision's Rainbow Media Holdings, which houses movie channels AMC and WE. "They are talking," a senior executive close to Mr. Malone told Advertising Age. "It's the only suite of programming available to purchase. There are a lot of one-offs but there's nothing except Rainbow." Sounds kinda boring but good luck with that Johnny. With DirecTV Deal Done, the Next Need Is Content [Ad Age]