It was a pleasure for Bob Wright to talk about Piracy Yesterday in Geneva

Speaking out against one of the main reasons there are so many holes in the media industry, NBC Universal CEO Bob Wright addressed a gathering at the World Intellectual Property Organization sharing his thoughts on how and why the Government and entertainment industry should come together to squash piracy and counterfeiting. However the truth is, at the end of they day, the entertainment industry and/or the U.S. Government can't stop piracy. Its just one of those things content creators on a whole will have to live with. Even if you come up with some snazzy new code to protect content, the scum ball thieves will find a way around it. May we suggest finding their locations and calling in air strikes? This morning I want to discuss two key building blocks for progress. First, working together, we must find ways to propel the issue of intellectual property protection to the absolute top of the public policy agenda. As part of that effort, business leaders must put it at the top of their agendas—within individual companies, within the sectors that are afflicted by counterfeiting, and within the business community as a whole. And then we have to do a much better job of explaining and documenting the nature and extent of the threat to growth, jobs, and economic well-being, both in advanced economies and in developing countries as well. NBC Universal Chief Addresses Piracy Summit [WorldScreen]