FRESH NEWS: MTV and Amp'd Mobile get into bed with no protection

Why are we not surprised that MTV and Amp'd Mobile have joined forces to create exclusive content for Amp'd customers. We always saw Amp'd as the MTV of the wireless service industry, with it's hip hop heavy marketing campaigns and all. This makes sense. The development deal between MTV Networks and Amp'd Mobile marks the first time a major media company and a mobile entertainment provider have come together to create and distribute content made specifically for the handset. The original programming will appear on MTV Networks' channels on Amp'd Live, Amp'd Mobile's entertainment portal. Amp'd, MTV Do Mobile Content [Unstrung]