Borders wants to hear from you

Borders Group, getting into the social networking way of things has partnered with social networking site gather.com in an effort to get you to share your thoughts about books and music you may have loved or hate. "The power of social networking and social media is changing the way companies interact with their customers," Gather.com CEO Tom Gerace said Tuesday in a statement. "Borders is a brand that appeals to highly educated and highly informed adults who are the core of the Gather.com community." Oh man can you say bandwagonist to the max? Borders-Gather.com project announced [AP]