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Web Media Wire Daily
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ABC.com leads the pack online

Published: Thursday, January 18, 2007

With full streams of its popular TV shows available on its website, Disney's ABC.com is ahead of the webisode game generating more traffic to its website than any other network. However NBC isn't too far behind indicating to us that NBC Universal's digital chief, Beth Comstock is doing her job.

The ABC and NBC Web sites are consistently drawing much larger overall traffic than CBS and Fox sites. Both ABC.com and NBC.com are averaging 9.5 million unique visitors a month for October through December, while CBS.com is averaging 5.2 million unique users and Fox is at 2.8 million, according to Nielsen//NetRatings.

Regarding Internet streams of prime-time episodes, ABC.com led by large margins over the other network sites. In October, ABC.com streams of hits "Grey's Anatomy" and "Desperate Housewives" drew 3.1 million unique users, according to Nielsen//NetRatings. That dropped slightly to 3 million in November, then fell to 1.8 million in December, perhaps due to the inventory during the holiday season.


Networks Battling For Web Traffic On TV Sites, ABC Leads The Pack [MDN]

Labels: BethComstock, Disney, NBC, NBCUniversal, TechMedia

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