Newspaper Program's Sweet for Google

Google's newspaper ad sales program is being inhaled by so many, naturally the Internet giant is looking to expand it. During initial testing with 100 advertisers and 66 newspapers, the volume of ad sales tripled Google's expectations, according to a story first appearing Wednesday in The Washington Post. That report echoed comments made earlier this month, at the UBS global media conference, by James Conaghan, the Newspaper Association of America vice president for business analysis and research. Conaghan told analysts and media at the conference that Google had sold in three weeks all inventory it expected to sell in the program's first three months. Google Extends Newspaper Program [OMD]