MTVN expands again, Doug Herzog's stress to increase

Judy McGrath and company are separating the old folks and men, from the young folks and throwing them under the newly formed MTVN Entertainment Group. Leading the Group is Doug Herzog, President, MTVN Entertainment Group, who reports to Judy McGrath, Chairman and CEO, MTV Networks. The MTVN Entertainment Group now forms the third pillar of MTVN's targeted brand portfolio strategy, joining the MTVN Music, Logo and Films Group, led by Van Toffler; and the MTVN Kids and Family Group, helmed by Cyma Zarghami. "The MTVN Entertainment Group creates a portfolio of television and digital brands that can collectively deliver under-served demos through killer content like comedy, gaming, video, news and information, and some classic TV, too," said Judy McGrath, Chairman and CEO, MTV Networks. "Formalizing the Entertainment Group under Doug organizes us into three focused portfolio groups and highlights our overall strategy to provide the communities that form around our brands and content with immersive, multi-platform entertainment experiences." Viacom's MTV Networks Forms 'MTVN Entertainment Group', Focused on Adult-Directed, Male-Skewing Brands [FN]