Morning Wire: And Now This Morning's Worthy Media News

Dam! The man hasn't been dead for a week and... Already Viacom is looking to cash in on the life of James Brown. Director Spike Lee has signed on to shoot a movie about James Brown, the late "Godfather of Soul," Daily Variety reported on Wednesday. The authorized project is being developed for Viacom Inc.'s Paramount Pictures by Brian Grazer, the Oscar-winning producer of "A Beautiful Mind," the trade publication said, adding that production would likely begin in 2008. lonelygirl15, Myspace, The Firecrotch Crown and More Ruled 06 There is no doubt that 2006 was the year of the web and it will only get better and more crazy in 07. Twenty-three years after the birth of what became AOL, a decade after Yahoo's IPO, eight years after the dawn of Google, five years after the Time-Warner/AOL merger, a year after the founding of YouTube, all but the most calcified corners of the media world (what's black and white and read all over ... ) awoke to the fact that the Internet was not just at the doorstep, it had unpacked its bag, raided the liquor cabinet and taken the family for a joyride down to Baja. Hallmark to Pimp Major Advertisers, and They Will Let Them “We’ve got these huge retail assets,” said Carol Campbell Boggs, the magazine’s publisher. “And our business model is to leverage those assets.”