Lad Mags Getting Ladless?

IS the recent announcement of FHM folding a sign that publishers of so called lad mags are losing their lads? According to The New York Time's David Carr, What had been a white-hot niche in publishing has gone cold. Carr even reports that certain sources claim a buyer may be at the door of Dennis Publishing's U.S. business. However in typical corporate media fashion, Dennis's U.S. head Stephen Colvin refused to comment on what is probably true anyway. He also claimed that Dennis is doing well. Colvin would not respond to reports of a sale, saying he “doesn’t comment on rumors,” and he added that it is silly to suggest that FHM’s departure suggests that the category, or Maxim, is losing heat. “Our first quarter is up double digits, and we finished the year very strong,” he said last week. “We are the leader in the men’s category and continue to add subscribers. Maxim entered and changed what had been deemed to be a mature category, and we continue to grow stronger all the time.” He also said that the company’s early digital and mobile initiatives are paying dividends. Ok, now what's the reason the company wouldn't be for sale? The Lads Are Getting Picky [NYT]