NY Times wants to tell us what to do via email

Fresh in our inbox we get word that the New York Times has launched Urbanite, a free daily-mail offering the latest information on what to do, see, eat, drink and buy in New York City - from art exhibits and shopping - to dining out and nightlife. Urbanite will be sent to subscribers Monday through Friday by 8:15 a.m., in time to get a jump on planning the day. We like to think we plan our days just fine. Anyway the full press release follows the click below Continued>> NYTIMES.COM ANNOUNCES URBANITE A NEW E-MAIL ABOUT CULTURE AND STYLE IN NEW YORK CITY Melena Ryzik to Write the Newsletter NEW YORK, Nov. 2, 2006 - NYTimes.com announced today the November 3 launchof Urbanite, a free daily e-mail offering the latest information on what todo, see, eat, drink and buy in New York City - from art exhibits and shopping - to dining out and nightlife. Urbanite will be sent to subscribers Monday through Friday by 8:15 a.m., in time to get a jump onplanning the day. Subscribers may register for the newsletter at www.nytimes.com/urbanite . Melena Ryzik, a Brooklyn journalist who has covered culture and style in thecity since 2001, will write Urbanite, infusing the newsletter with her distinctive voice and editorial viewpoint. Ariel Kaminer, editor of Arts &Leisure, will oversee the issue. Urbanite will bring The Times's rich mix of consumer journalism to the foreground, highlighting critics picks, notable products and hip venues identified byhundreds of New York-based journalists at The Times and NYTimes.com. Thee-mail also will call attention to Times blogs, podcasts and multimedia thatcan help readers experience life in the city to the fullest. Urbanite is a new tool for New Yorkers who want to make the most of thecity, said Vivian Schiller, senior vice president, general manager, NYTimes.com. The newsletter will deliver a daily fix on what to do andwhat to see, where to eat and where to shop with the depth and acuity thatreaders have come to depend on from The Times's cultural coverage. We are thrilled to add Urbanite to The Times's offerings online, said Alyse Myers, senior vice president and chief marketing officer, The New YorkTimes Media Group. This innovative e-mail newsletter is a great new opportunity foradvertisers to reach a targeted audience each morning. Ms. Ryzik chronicled the New York social scene as a freelance writer beforejoining The Times on October 20th. She was previously on staff at The Timesin 2001 writing for Metro and Investigative News. She was a contributingwriter on Portraits of Grief and, later, covered the red carpet beat forthe Boldface Names column. She has reported on the latest nightlife trends for the Style section andprofiled cultural mavens for Arts & Leisure. Her work has also appeared inNew York Magazine, the Daily News, Salon.com and Time Out New York, and onher own site. The Friday edition of the newsletter, Urbanite Weekend, replaces the NewYork Style weekly e-mail from NYTimes.com. Subscribers to New York Stylemay opt in to receive Urbanite daily; otherwise they will automatically receive Urbanite Weekend on Fridays. The Times will promote Urbanite withbanner ads online. About The New York Times Company The New York Times Company (NYSE: NYT), a leading media company with 2005revenues of $3.4 billion, includes The New York Times, the InternationalHerald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. # # #