Some CondeNast execs want to end digital/print apartheid

Some CondeNast execs are speaking out from behind an article in Crain's New York Business saying that they want to take control of their own online destiny. All Conde's online properties are current controlled and managed by Condenet the online unit of CondeNast which is run by President Sarah Chubb. As big and as influential as Vogue may be, it's website which it shares with sister pubs like W has week traffic and its getting weaker. Will Conde CEO Charles Townsend listen? Magazine executives, who would speak only if granted anonymity, say that with the center of gravity shifting toward the Internet, they no longer want their online identities controlled by a separate division that not only administers the sites but collects the ad revenue, too.Insiders aren't the only ones complaining. Media buyers eager to reach new audiences also want to see the digital and print sides unite. "More and more agencies are looking for one-stop shopping," says George Janson, director of print for WPP Group's Mediaedge:cia. "I'd like to see Condé Nast lead the charge." At Condé Nast, it's print versus digital [Crain's NY]