Morning Wire: Bloomberg kinda likes his tower better

And now the morning's worthy media news: Mayor Bloomberg attended the opening of the new Hearst Tower but spent some time yapping about his own tower on Lexington "The Bloomberg Building" even though he's still the majority owner of the multibillion dollar media empire - he didn't want anyone thinking he still was running the show. Well at least we know what he will be doing once he is out of office. [P6] When you've had as much sex, with as many women as Hugh Hefner, who wouldn't get bored at some point right? Right? [P6] Weak ads brings weak Q3 for Gannett but life goes on [NYP] Investors would probably rather bet $500 Million on the web than on an overpriced publisher of magazines for the rich [NYT] Oh Shelby, Oh Shelby. CNET cans CEO Shelby Bonnie for some stock stuff [Reuters]