Forbes getting Bono-fied

Rocker Bono of U2 and a group of money men are reportedly buying into Forbes magazine. However we don't expect anything to change at the business mag except their bank account. The mag is said to be running low on cash and hope to turn that around with its new partners. According to the New York Times, Elevation Partners – a private group of media and entertainment industry investors including U2 frontman Bono – has bought a "significant minority stake" in Forbes Media. Forbes Media, reportedly newly spun off from the holdings of the five children of the late Malcolm S. Forbes, includes Forbes.com and the 89-year-old flagship magazine, as well-known in executive suites for serious business coverage as it is in pop culture for its annual lists ranking the assets of wealthy individuals and companies. [cbsnews]