Wired mag’s profile on old but new media daddy Rupert Murdoch was well, not really a profile on Rupert Murdoch, kinda

On the cover, his suit looks crispy and very expensive, his hair well groomed and slicked back. Newscorp ruler Rupert Murdoch is suddenly cool. We thought Viacom’s Tom Freston was cool, and he is, but just not as cool as old Rupe. Rupe’s company kicked Tom’s company in the ass when it won the bid for hotter than hot social website Myspace.com The wired article touched on what Rupe and company are doing to eventually make the site profitable as well as the fat check the Myspace founders Chris DeWolfe and Tom Anderson got to stick around because basically Rupe’s crew didn’t know what to do. We are sure however when they get the hang of it the founders will be outa there. Rupe also had web guru on his team by the name of Ross Levinsohn who orchestrated the Myspace.com deal. So we wan to ask ourselves why isn’t this Ross guy on the cover or at least in the cover shot with Rupe. Anyway, from what we read it sounds like they have their work cut out for them but they seem up to the challenge. But just think how cool it would have been if Viacom had won the bid for this site which Wired refers to as the MTV generation. read...