What is it about this cover title that doesn't sit well with us?

We can't quite put our finger on it but there is something about this week's Businessweek cover title that makes us think of things other than the growth of companies. We may be over thinking it but even when we under think it we still get the same result. It just sounds like something your Doctor will tell you about that burning sensation between your toes. Anyway the actual story is very interesting. The 100 companies on BusinessWeek's list may not be big, but they're agile and fiercely competitive. Many have sniffed out niches no one else thought of. Some have only a little marketing experience. Quite a few are catering to aging baby boomers. And each year, they're creating 60% of the net new jobs read....