QUESTION OF THE DAY:Why are other cable networks beating BET to the punch? Their punch
Published: Wednesday, May 10, 2006
One has to wonder what the executives at Black Entertainment Television are doing all day. Because other networks seem to be doing the things BET should have done or should have been doing. First of all BET's website suck. A picture of BET Chairman & CEO Debra Lee sits under the headline "Ms. Chairman & CEO" which comes across very overzealous and unprofessional.During BET founder Bob Johnson's reign at the network he was criticized by many for fueling black stereotypes via the content he greenlighted. And in many ways BET still fuels the stereotypes. Anyway we will save that for another posting. What is really shocking is that BET is being beaten by sister networks like VH1 on ventures they should have launched. Like for example VH1's recently launched VH1 Soul. BET didn't launch BET Soul they launched a boring dull channel called BETJ which is a jazz channel and it makes you ask who they hell do they think is watching their network, Bill Cosby and his friends? Debra Lee says she will be putting her stamp on the network well so far we haven't seen anything worth mentioning. They insist on using hip hop music for news briefs on world issues and politics as if to say this is the only way they can communicate to the young black teenagers watching. Note to Debbie Lee and the crew: Step it up and drop the ghetto fabulous approach. We had to get this off our chest. Labels: Question |



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