Old media does what it does best, jump on the bandwagon

They either have to throw money at em and talk them into being a part of their huge establishment or, they have to embrace them. Big/Old media has been doing just that. They are all trying to appeal to the young folks. Tom Freston should feel really good knowing that if a teenager hears the name "Viacom" they know exactly what it is. They are just the coolest friggin media company around today. Wait........got off track just a bit. Oh yeah so the old media guys are hopping on the new media bandwagon. read...