Crain's New York Business reminds us of something we have been posting about for the last month or so

New York Business' Amanda Fung is the latest journalist to write her own version about big media companies snapping up internet start ups. The story never changes only the publication and the person reporting. So why do we keep getting the same story every week? Ok Newscorp dropped a load for Myspace.com, MTV dropped cash for Xfire, The New York Times Co. paid $410 million for About.com. Ok we get it, there is a trend among the big media firms. And yes we know The biggest media deal so far this year was NBC Universal's $600 million purchase of iVillage. Give it up for NYB folks for breaking an already broken story. We are so sure you read a version of this already that we won't even link to it.