But they already live on Myspace

BBC in an effort to keep the interest of youngsters is calling on the good ol folks at Myspace.com to help them seduce teens in to frequenting their website. Like every other media company, the BBC is looking to include user-generated content such as blogs, music and home videos, similar to the MySpace service that is hugely popular with teenagers. But if these youngsters already live on Myspace why in the world will they want to socialize on the BBC website? Said Director General Mark Thompson: "The BBC should no longer think of itself as a broadcaster of TV and radio (with) some new media on the side. We should aim to deliver public service content to our audiences in whatever media and on whatever device makes sense for them, whether they are at home or on the move." Just asking: Is it just us our are they a little too late for this train? More.....