Big media brainstorms at Milken Institute's 9th Annual Global Conference

The Old BIG media companies are like that new kind on the block who will do anything to fit in. They are working tirelessly to find new ways to reach what is refered to as the "On the go users" but of course in doing so they have to make sure the money flows in as well. What were these guys thinking? Did they not think that their old way of entertaining us would become out dated? Newscorp's number two, Peter Chernin weighs in: "I think anyone who loses is anyone who tries to protect their traditional business. I think you've got a bad 10-15 years ahead of you if you try to do that," "We should have a government policy that addresses it, you're already seeing certain products in certain areas (in Asia) that are much more advanced than we are". Disney boss Bobby Iger's take: "I don't know how many times you can watch a pet bite someone in the crotch but somehow this is interesting to people, I'm not sure it's necessarily bad for the traditional industry because we are living in a world where people are consuming more (media content)." Bobby you knocked this one of the park. More....