Post dump scheme?

The New York Daily News may have cracked open a print and dump scheme by it's rival the New York Post. Seems like the Post has been running an operation to pump up circ numbers but it all came to an end thanks to the Daily News. Nike reportedly paid for the free give aways but the post didn't feel like getting them to the public. We can't even go on anymore about this at all. This is something Rupert Murdoch should be ashamed of and heads should roll for this. Then again the never did before. [NYDN]