Lucky and Allure looks good on QVC

When direct mail costs are through the roof and the gazillion subscribers you already have is just not enough, what do you do? You get even more subscribers by seducing them via QVC. Both Lucky and Allure magazine from the house that Si Newhouse built, have been testing this new vehicle and it has been successful for them. Wonder if we will soon see Vogue Editrix Anna Wintour on QVC pitching her mag to the couch potatoes who watch? [MW]