Barry officially puts Jeeves to sleep

IAC honcho Barry Diller officially killed Jeeves and rebranded the AskJeeves.com site simply as Ask.com We don't know though. Killing Jeeves caused the site a whole lot of Character. Anyway her is more info on the killing of Jeeves. While unveiling his company's newly re-branded search engine, Ask.com, Barry Diller has a message for those expecting him to make a serious run at Google and Yahoo -- be patient. "We're very serious about this," said Diller, chairman and CEO of IAC/InterActiveCorp. "We've put up a lot of capital. But we don't expect great earnings to come for a long time."As of Sunday evening, AskJeeves.com (which IAC acquired for $1.9 billion last July) officially became Ask.com. The site features a retouched homepage -- minus Jeeves, the famous butler mascot. During a frank keynote address delivered at the opening of this week's Search Engine Strategies Conference in New York, Diller acknowledged that chipping into Google's search dominance is going to take some time, even with a revamped product. [Mediaweek]