Search and watch? We could get used to this

The theme of the year for media companies has been "on demand." From the video iPod to selling episodes of hit TV programs through video-on-demand services to the explosion of broadband programming, video is increasingly available when consumers want it. Now, advertisers are mulling whether their TV marketing messages can follow suit, and what it will take to get consumers to choose to watch them. Hey Tivo's CEO Tom Rogers announced that his company will spoil us even more. He says that the digital video recorder service will let its 4 million customers search for product information to watch. How cool is that? I wonder if we would be able to search for porn as well? --->Adweek