Ooooooooooooohh we desire!

In the next day or two, the world will get a glimpse of how desirable, or not, newspapers are, when preliminary bidding begins for Knight Ridder. The fate of the company, the second-largest newspaper publisher in the United States in terms of circulation, behind Gannett, is being closely watched as a signpost for the future of other newspapers at a time of great transformation, anxiety and uncertainty within the industry. The newspaper industry is on the defensive, with circulation stagnant, advertising dollars migrating to the Internet and newsrooms reducing their work forces to save costs.Given all that, it may be hard to believe that newspapers are actually profitable, but they are. And Knight Ridder is among the most profitable. Wow!So newspapers do make money after all! --->NYT