Nielsen wants to know if you're using your DVR

Nielsen Media Research will begin measuring the viewing of digital video recorders next week, but it will be a while before time-shifted ratings will find their way into the everyday currency of networks and ad buyers. Responding to the requests of clients who wanted to know how DVR use affected viewing, Nielsen will now offer three ratings per program and network: Live, Live/Same Day (which includes same-day playback via DVR) and Live+7 Day Ratings (live along with time-shifted viewing up to 168 hours after airing). The first overnight ratings with live and same-day sets of data will be Wednesday; the first Live+7 streams will be available two weeks after the Monday-Sunday cycle. Always sceeming on the next $ [Reuters]