Hershey wants to stop release of book using their trademark because they didn't think of it first

The folks @ the Hershey company wants an injunction to prevent publisher Simon & Schuster Inc. from using Hershey-owned images to market "Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire and Utopian Dreams," which is coming out next month. We have to say though that the book cover is quite creative and eye catching. We would by this book just because. Anyway the company says it doesn't care that the book uses the name Hershey. It's concerned about the book using Hershey's well-known marks and trade dress beyond any manner permissible under law. The jacket also depicts a Hershey's Kiss, a subtitle in a font similar to the paper wrapper inside a Kiss, and two older Hershey advertising images. Note to Hershey: Work out a deal to get a cut from sales of the book...........hello!!!!!!! [AP]